Experience

Empathy Lab, Conshohocken PA

• UX Designer, 2012-Present

Lucidity Designs, Levittown PA

• Founder & Creative Director, 2011-Present

Currently in the process of creating an iPhone app that’s due to be released in October.  Created all UX/UI elements, prototyping, marketing, and financial plans.

Charming Shoppes Inc, Bensalem PA & New York City NY

• E-Commerce Design Manager, 2011-2012

Led new corporate creative initiatives.  Optimized work process for several sites and designed and followed projects from concept to completion while focusing on customer experience.  Brought in Axure software to help properly build wire-frames and prototypes.  Provided knowledge of best user experience and user interface practices based on usability testing to update sites.  Implemented persistent top navigation on all pages.  Created international shopping and shipping experience.  Managed social networking, login, and sharing.

• Senior Web Designer, 2009-2011

Designed projects from concept to completion, optimizing sites based on customer experience.  Developed universal tabbing feature used to switch between all websites.  Created mobile template assets for all sites and designed Sonsi logo and website.

• Senior Interactive Designer, 2008-2009

Served as head of corporate e-commerce creative department.  Created concepts and designs for websites and online banners.  Supervised banner creation for various retail brands and redesigned Catherine’s website. Excelled as the creative liaison between the e-commerce department and the three main brands.

• Interactive Designer, 2007-2008

Supervised banner creation for various retail brands including Lane Bryant.  Developed graphic web banners and websites.  Designed layout concept for redesign of Fashion Bug website, developing winning proposal and redesigning site’s experience.  Created winning concept for Petite Sophisticate, helping create petitesophisticate.com.

• Production Designer, 2007-2007

Development of web banners and website layouts.

Music Choice, New York City NY

• Creative Assistant, 2006-2007

Created deadline driven graphics for web, print and television. Provided graphic support for the marketing teams PowerPoint presentations and portfolios.

 Main Street Print Shop, Oneonta NY

• Graphic Designer, 2003-2003

Provided graphic support in a team environment. Produced and assembled brochures, booklets and inserts.

Education

New York Institute of Technology, Old Westbury NY

• Communication Arts M.A., concentration in Computer Art
• Graduated with distinction

SUNY College at Oneonta, Oneonta NY

• Computer Art B.A.

Skills

UX/UI design, Photoshop, Illustrator, Axure, InDesign, Web site creation.